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Markets

Bull Market

A period in which prices are generally rising and optimism is widespread.

In a bull market, the broad trend is upward, often driven by a strong economy and positive sentiment. The name comes from the way a bull attacks — thrusting its horns up.

Bull markets can last for years, but they do not rise in a straight line and can reverse. Rising prices also tempt investors to take on more risk than they should.

Key points

  • Sustained rising prices and optimism.
  • Often tied to a growing economy.
  • Can encourage over-confidence and excess risk.